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The BCA Blog |
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Don't be a plastic communicator; tell someone about BCA today
We all use it. It's in our kitchen cabinets and sits in our refrigerators right now. Our mothers swore by it. What is it? TUPPERWARE® - of course! Patented in 1938, the company's product was not welcomed in stores at first and the company was criticized because many consumers didn't know how to work the lids. The company pulled the product from store shelves and resorted to home demonstrations and word-of-mouth to boost sales. By the mid-1950s a phenomenon had been created. According to their web site, the Tupperware® company now does $1.2 billion in sales each year and a product demonstration starts somewhere in the world every two seconds. Like Tupperware®, BCA depends on our associates to hold in-office gatherings to spread the word about our association and its benefits. The greatest benefit new members experience is a network of over 200 individual communication resources that come in the form of co-members. We're confident that once individuals experience the annual workshops and begin utilizing the BCA-network, they'll understand what a difference BCA can be to their communications ministry. "To me, BCA is a constant reminder that I'm not alone. I'm part of a circle of friends and co-laborers walking along the same pathway, who constantly provide me encouragement, insight and strength," said Doug Rogers, Communications Coordinator for the Alabama Baptist State Board of Missions. "Whether it's through face-to-face contact at the annual workshop or quick emails and phone calls through the year, such opportunities for interaction have had worth to me beyond measure. I know I am a more effective communicator because of BCA." Don't let your membership spoil by never sharing the benefits of our association with a colleague. Become a member who takes pride in preserving Baptist communications. Tell someone about BCA today. How to Join POSTED: Nov 5, 2007 | Keith Beene, Administrative Coordinator, Baptist Communicators Association - bca.office@comcast.net |
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© 2009 Baptist Communicators Association
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