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Baptist Communicators Association

BCA 2009 - Nashville, Tennessee

Workshop Schedule - April 15-18, 2009

Wednesday, April 15

1:00 p.m. Registration opens
3:00 p.m. Officers Meeting
4:00 p.m. New Member Reception
5:30 - 7:30 p.m. Dinner
Keynote - Ed Stetzer

Thursday, April 16

7:30 a.m. Registration continues
7:45 - 8:45 Breakfast buffet
9:00 - 10:15 Breakout Session 1
10:15 - 10:45 Break
10:45 - 12:00 Breakout Session 2
12:15 - 1:30 Lunch/keynote address - Dan Miller
1:45 - 3:00 Breakout Session 3
3:00 - 3:30 Break
3:30 - 4:45 Breakout Session 4
5:00 Special dinner event - Concert with Travis Cottrell

Friday, April 17

7:30 - 8:30 Breakfast/business meeting
8:45 - 10:00 Breakout Session 5
10:00 - 10:30 Beverage Break
10:30 - 11:45 Breakout Session 6
12:00 - 1:15 Lunch/keynote address - Tim Bisagno
1:30 Choice of fun field trips to the Schermerhorn Symphony Center, Fort Negley, or Opry Mills Shopping Center
6:00 Awards Dinner at Schermerhorn Symphony Center
8:30 View Awards entries/Stand up Dessert Reception

Saturday, April 18

7:45 Continental Breakfast
8:30 - 9:45 Professional Development groups
10:00 - 11:00 Closing session/keynote address - Tim Ellsworth
11:00 Adjourn and check out

BCA Breakout Session Summaries

  • Guerrilla marketing for nonprofits: Guerrilla Marketing helps you apply your time, energy, imagination, and information in ways that help you expand awareness, increase recruitment, mobilize advocates, and raise more money for your nonprofit organization. Learn and apply the principles developed by Jay Conrad Levinson, the father of the Guerrilla Marketing.
    Chris Forbes, Marketing Coach,
  • Speak for yourself! (2-part session): This workshop equips spokespersons to prepare for and conduct successful interviews with the news media. The course helps participants:
    • Understand how the news media work
    • Evaluate requests for interviews
    • Learn the ABCs of preparation
    • Bridge from difficult questions to key messages
    Participants will conduct on-camera interviews and evaluate videotaped replays to gain experience and build confidence.
    Rob Phillips, Director of Communications; and Chris Turner, Media Relations Manager, LifeWay Christian Resources
  • How to write a news or feature story from A to Z: This seminar will explore the basics of good journalistic writing including how to write a strong lead, the importance of smooth transitions, and the value of sidebars.
    Joe Westbury, Managing Editor, The Christian Index
  • Communicator as editor, writer, photographer & videographer -When you have to be the all-in-one (2-part session): All about the “multi” in multimedia. Pre-planning: choosing distribution methods based on the story type. Documenting: you have the gear, but how do you choose which one? Production: how to collaborate, edit and assemble your final multimedia production.
    Chris Sinclair, Interactive Producer, International Mission Board
  • Creative design ideas: This session demonstrates how to come up with creative ideas and techniques to keep designs fresh.
    Katie Shull, Graphic Designer, Communications Office, LifeWay Christian Resources
  • Using SEO to maximize visibility online: After this workshop, you’ll be able to define the three key elements of optimizing for search engines, understand the most efficient and effective methods of SEO, identify areas of opportunity, plus be able to estimate your cost and expected return.
    Joan Dyer, Internet Strategist, LifeWay Christian Resources
  • Lost and Found - The younger unchurched and the churches that reach them: Join this session to hear the research revealed in the book, Lost and Found. Participate in a detailed investigation of four younger unchurched types. Next, an emphasis on community, depth, responsibility, and cross-generational connections is also offered. Most valuably, hear about churches that have learned to reach unchurched young adults.
    Jason Hayes, Young Adult Ministry Specialist, Threads, LifeWay Christian Resources
  • Integrating print and online: Understand how to bridge the gap between your employee publication and Intranet. Your employee print publication and Intranet don’t have to be mutually exclusive. The two can successfully coexist when you understand how to use one medium to promote the other. Learn how podcasting, audio interviews, and short employee videos are ways to move your employees from a printed article to a complementary interactive Intranet feature.
    Kelly Shrout, Employee Communications Editor, LifeWay Christian Resources
  • Moving beyond the snapshot - Photography for the full-time writer, part-time photographer: Particularly in light of the current economic situation, communicators in the digital age are having to learn new skills as still images, sound, written words and video are blended together in multi-media presentations. Writers are often given a camera and asked to shoot photos for their stories. This class is designed to help the full-time writer but part-time shooter learn how to move beyond the snapshot in his photography.
    Kent Harville, Corporate Visuals Coordinator, LifeWay Christian Resources
  • Don’t be a chowderhead, and other tips for dealing with the secular media: Both secular and religious communicators both want to communicate the truth, but the two groups often butt heads in the process. Using a few commonsense principles and by building relationships before a crisis hits, can make the process as painless as possible, and allow both groups to do their jobs.
    Bob Smietana, Religion Writer, The Tennessean
  • Using social media in ministry: A new approach to communications has been opened up in the new media. The question is will your ministry take advantage of the opportunity for communicating the gospel? Learn how to get the most ministry benefit from tools like Facebook, MySpace, Twitter, YouTube, LinkedIn, and more.
    Chris Forbes, Marketing Coach,
  • Design round-table and peer review: Overview of design basics such as typography, layout, composition and more. A time to review and discuss current work and projects, share ideas, and get feedback from fellow designers and communicators.
    Katie Shull, Graphic Designer, Communications Office, LifeWay Christian Resources
  • Maximizing new technologies: This workshop will identify some key technologies available to you today and introduce methods of leveraging these newer, more freely available technologies for more efficient and more effective time management, information management, and communications efforts (both internal and external).
    Joan Dyer, Internet Strategist, LifeWay Christian Resources
  • From headshots to holy moments: Learn to think like a photographer through a wide range of professional assignments. Tips and strategies to help you capture the images you need.
    Mike Dubose, Staff Photographer, United Methodist Communications
  • 10 commandments of writing: Today’s online generation of readers, viewers and browsers are more demanding than ever. Learn the question every reader asks of your writing and the keys to keeping people engaged with your subject. Plus some tips for making time to do what you do best. This breakout session is back by popular demand and updated for 2009.
    David Winfrey
  • The ministry marketing mindset: Learn how ministries can stop short-circuiting their ministry marketing with a simple change in their way of thinking. Discover a biblical model for marketing that can be used in any ministry context.
    Chris Forbes, Marketing Coach,
  • If your video is not remarkable…it’s invisible: Learn how to use video to its fullest potential and avoid the traps that many fall into. Topics include learning how to stand out, how to hook an audience, and how to be a good storyteller.
    David LaMar, Producer & Owner, West End Studio
  • Realities & challenges - where it’s all gone: Explore the dramatic shift in the way organizations and individuals communicate and learn how to make sure you don’t become professionally irrelevant. This breakout session is back by popular demand and updated for 2009.
    Chris Turner, Media Relations Manager, LifeWay Christian Resources
  • Baptist paper death watch?: The newspaper industry in general is facing an identity crisis. But is a decline in denominational identity making it doubly hard for state Baptist newspapers? This session gives some thoughts about what’s going on with Baptist newspapers (both as a newspaper and as a Baptist publication), what’s on the horizon and offers some thoughts for change.
    Grace Thornton (FAME*), Assistant Editor, The Alabama Baptist
  • Kid gloves, spoon-feeding and Bible thumping: Providing news from a Christian perspective has always been our deal, but how people respond best to religion in writing has changed over the decades. This provides some thoughts on how in the 21st century, the way people read religion is more interesting than ever - and your paper can capitalize on that.
    Grace Thornton (FAME*), Assistant Editor, The Alabama Baptist
  • Second chair leadership: Have you found yourself in the "assistant coach" position of your organization and aren't exactly sure how to best perform in that role? This workshop will help you learn to strike a balance between “getting’ too big for your britches” and being the confident, secure second chair your top leader trusts and depends on.
    Jennifer Davis Rash, Managing Editor; and Bob Terry (FAME*), Editor & President, The Alabama Baptist
  • Getting the most out of a small staff: Newsrooms are expected to do more and more with less and less staff. Tips for getting the biggest “bang for your buck” when hiring, organizing the staff in the most efficient manner and working out ways to keep staff members as productive as possible without feeling too overwhelmed.
    Bob Terry, Editor & President; Jennifer Davis Rash (FAME*), Managing Editor, The Alabama Baptist
  • Fellowship of associate/managing editor (FAME) round-table: All associate and managing editor types are invited to this meeting to talk about ways we can work together, continue developing and growing FAME, discuss how FAME can function alongside BCA in the future and discuss issues happening in our individual shops.
    Jennifer Davis Rash, Managing Editor, The Alabama Baptist

NOTE: *FAME stands for the Fellowship of Associate/Managing Editors of state Baptist papers. Breakout sessions with this label are designed with FAME members in mind; however, any BCA member interested in the topics offered may attend these sessions.

Baptist Communicators Association

Executive Director: Margaret Colson | 678-641-4457
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