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Baptist Communicators Association

BCA 2011 - Atlanta, Georgia

Workshop Schedule - April 27-30, 2011

Wednesday, April 27

9 a.m. - On-site, open judging for the Wilmer C. Fields Awards Competition
Location: North American Mission Board, 4200 North Point Parkway, Alpharetta GA 30022

3-6:30 p.m. - Workshop Registration, Atlanta Marriott Alpharetta, Main Lobby

5:30 p.m. - New member reception (Marriott)

6:30 p.m. - Dinner with Kevin Ezell, president of the North American Mission Board, and keynote speaker Bryant Wright, president of the Southern Baptist Convention and pastor, Johnson Ferry Baptist Church in Marietta, Ga. (Marriott)

8:30 p.m. - 3D movie, popcorn and fellowship time (Marriott)

Thursday, April 28

7:15-8:30 a.m. - Breakfast and devotion (Marriott restaurant)

8:45-11:45 a.m. - Daylong Immersion Workshops begin

  • Multimedia/Converged Media - Meet in lobby and depart for field work; afternoon in Azalea Room
  • Photography - Meet in lobby and depart for field work; afternoon in Salon H
  • Marketing/PR - Meet in lobby and depart for Chick-Fil-A headquarters
  • Writing/Editing - Salon G

8:45-10 a.m. - Session One Workshops (75 minutes each) – see descriptions below

  • Integrating Web with Social Media (Salon A)
  • Feeding Your Creativity (Salon B)
  • Brand Management 101 – Part 1 of 2 (Salon C)

10-10:30 a.m. - Break

10:30-11:45 a.m. - Session Two Workshops (75 minutes each)

  • Tried, True and Tested: Tools Every Editor Needs (Salon A)
  • Communications Issues and Challenges (Roundtable Discussion) (Salon C)
  • Video on a Budget (Salon F)

Noon-1:30 p.m. - Lunch with Keynote Speaker, TBA (Marriott)

2-5 p.m. - Immersion Workshops (continued)

  • Writing/Editing (Salon G)
  • Photography (Salon H)
  • Multimedia/Converged Media (Azalea Room)
  • Marketing/PR (continues at Chick-Fil-A headquarters)

2-3:15 p.m. - Session Three Workshops (75 minutes each)

  • Marketable Me (Salon A)
  • Going it Alone: Starting Your Own Communications Firm (Salon B)
  • Tried, true and tested: Tools every editor needs (Salon C)

3:15-3:45 p.m. - Break

3:45-5 p.m. - Session Four Workshops (75 Minutes Each)

  • Corporate Storytelling (Salon A)
  • Why You Need to Build an App (Salon B)
  • How to be Your Editor's Favorite Writer (Salon C)

Dinner and evening on your own

Friday, April 29

7:15-8:30 a.m. - Breakfast and devotion (Marriott restaurant)
Missions Spotlight - Support the refugee ministry of Cathy and Tim Palmer. During Friday morning's workshop and break time, BCA members can visit with refugees, purchase items made by refugees and donate to the Palmer's ministry.

8:45-10 a.m. - Session Four Workshops (Affinity Groups) (75 Minutes)

  • Editorial (Salon A)
  • Electronic Media (Salon B)
  • Graphic Design (Salon C)
  • Management (Salon F)
  • Marketing/Public Relations (Salon G)
  • Photography (Salon H)

10-10:30 a.m. - Break

10:30-11:45 a.m. - Session Five Workshops (75 Minutes)

  • Shoot Like a Pro, Even if You Can't Afford One (Salon A)
  • Marketable Me (Salon B)
  • How to be Your Editor's Favorite Writer (Salon C)
  • Integrating Web with Social Media (Salon F)
  • Harnessing the Power of Social Media (Salon G)

Noon - 5:00 p.m. - Lunch and transportation to/from Atlanta for outing: CNN Center/World of Coke/ Georgia Aquarium

6:30 p.m. - Wilmer C. Fields Awards Competition banquet (Marriott)

Saturday, April 30

7:15-8:30 a.m. - Breakfast and devotion (Marriott restaurant)

8:30-9:30 a.m. - BCA business meeting

9:30 a.m. - Adjourn and depart

75-Minute Workshops

  • Integrating Web with Social Media - If your website does not incorporate elements of social media, you run the risk of missing out on a lot of key communication. Plus, your site will look disconnected and out of date. Learn the most effective ways of integrating social media with your web site and how to develop a strategy for developing social media and web content in a complimentary way that will capitalize on the strengths of both mediums and bring more readers to your content. Leader: Garth Lyerly, RAZUR Agency
  • Going it Alone: Starting Your Own Communications Firm - A tough economy might be the worst time to start your own communications practice–or the best. If you've ever considered striking out on your own, learn the key principles for survival and how to build your company from the ground up in a way that positions you for success. Leader: Scott Vaughan, Scott Vaughan Communications, LLC
  • Marketable Me - Take steps now that will make that potential next employer take a second look at you. Even if you're not in the job market, you need to know how to best position yourself using tools like Linkedin, Twitter and Facebook. This workshop will also teach you the in's and out's of online job searching tools as well as new tips for getting a potential employer's attention. The time to start is now. Learn from someone who recently navigated unemployment waters and successfully landed a new communications position. Leader: Timothy Grubbs, vice president, Russell, Montgomery & Associates
  • How to be your Editor's Favorite Writer - Success in the relationship between writer and editor begins with writing good copy and meeting deadlines, but how can you develop a working relationship that will help you become the "go-to" writer an editor thinks of whenever they have that next big assignment. Learn tips from an editor who has worked with hundreds of writers over the years. Leader: Carol Pipes, editor, On Mission magazine
  • Tried, true and tested: Tools every editor needs - Today's editor has a hundred distractions demanding equal time, attention and creativity, but pulling him or her away from making copy the primary concern. Learn some techniques, tools and practices you can use that will help you keep your editorial content the primary focus and juggle everything else in the meantime. Leader –Tonya Stoneman, In Touch magazine, In Touch Ministries
  • Shoot Like a Pro, Even if you Can't Afford One - Most of us would love to fill our pages with professional photos, but too often, budget dictates otherwise. Learn techniques from a photo professional that will help you make your photos stand out and stretch your budget further. Leader: Mark Sandlin, photographer, Southern Living magazine
  • Feeding your creativity - How can you keep the creative juices flowing even when you work in a dry, corporate environment? How can you keep the pressure of deadlines from killing your imaginative thinking? Learn some practices that will help keep you out of the creativity desert. Leader: Shawn Elledge, senior graphic designer, North American Mission Board
  • Why you need to build an app - The Internet has gone mobile and more and more users are steering to information via an app built for a mobile device. Apple's "app store" recently saw its 10 billionth application downloaded. Are you missing out? Learn the in's and out's of building an app and how it can help you deliver your message. Leader: Keith Landers, Bizmosis
  • Video on a budget - More and more of us are adding video to our web and social media presence. Learn how to produce, edit and post video for these mediums that won't break your budget, but still looks good. Leader: Ty Wood, media services director, Florida Baptist Convention
  • Brand management 101 & 201 - In a world of constantly colliding communication, how do you build a brand that stands out in the crowd? Learn how to identify your brand and then communicate and protect it in a way that sets it apart from everyone else. Leader: Coming soon!
  • Corporate Storytelling - This workshop will help you find and successfully re-tell personal stories that powerfully reinforce key values and present the human face of an organization. The session will offer experience-based tips and techniques to help communicators identify the stories and story-tellers in their organization, dig below the surface to find the "real" story, and script stories for print or video. Leader: Ty Wood, media services director, Florida Baptist Convention
  • Current Issues and Challenges in Communications - Digital archiving, social media, cost of printing and postage, outsourcing, iPads, etc. A roundtable discussion during which you can share how you are conquering these challenges and learn from others who are doing the sa.m.e. Facilitator: Mike Ebert, communications vice president, North American Mission Board
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