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BCA 2019 - Riverside, CA

Schedule of Events

Wednesday, April 10

8 a.m. - 4 p.m. Pre-Conference Event:
Visit to Ronald Reagan Presidential Library
$50 additional fee for admission and transportation
Lunch at the library on your own
4 p.m. Hotel Registration opens
Workshop Registration
6 p.m. Fellowship Dinner & New Member Welcome

Thursday, April 11

6:30 a.m. 5K Run/Walk
7:30–8:30 a.m. Breakfast/Devotional
8:45–10 a.m. Breakout Sessions #1
  • "Creating a Trigger System for an Integrated Marketing Machine"
    Mike Schaffer, CEO, Echo-Factory
  • "Incredible Shrinking Media"
    Chris Perez, Chris Perez Consulting
  • "The Power of Livestreaming"
    Mitch Jackson, lawyer, futurist and disrupter
10:15–10:30 a.m. Break
10:45 a.m. –Noon Breakout Sessions #2
  • "Creating a Trigger System for an Integrated Marketing Machine"
    Mike Schaffer, CEO, Echo-Factory
  • "Incredible Shrinking Media"
    Chris Perez, Chris Perez Consulting
  • "The Power of Livestreaming"
    Mitch Jackson, lawyer, futurist and disrupter
12:15–1:45 p.m. Lunch
Keynote Address: Scott Shuford, CEO of FrontGate Media
Recognition of New Lifetime Members
2–3:15 p.m. Breakout Sessions #3
  • "Working in a Multi-Generational Workplace"
    Mary Ann Pearson, Professor of Communication, California Baptist University
  • "Reporting When Sensitivity Counts"
    Bettye Miller (retired), senior writer, University of California-Riverside
  • "So You Want to Write a Book"
    Jim Wilson, Professor of Leadership Formation, Gateway Seminary
3:15–3:30 p.m. Break
2:30–3 p.m. Breakout Sessions #4
  • "Emerging Technology"
    Brett Biermann, Associate Professor of Emerging Media, California Baptist University
  • "Rebranding a Seminary"
    Kathie Chute, Director of Communication, Gateway Seminary
  • "Reporting When Sensitivity Counts"
    Bettye Miller (retired), senior writer, University of California-Riverside
6 p.m. Dinner on Your Own

Friday, April 12

7:30–8:30 a.m. Breakfast/Devotional
8:45–10 a.m. Breakout Sessions #5
  • "The San Bernardino Terrorist Attack: What We Learned"
    C.L. Lopez, Communications Officer, San Bernardino County Human Services
  • "Attending Church to Loving Church: How Branding Can Make the Difference"
    Dex Alexander, CEO, Black Roses
  • "Baptist Education in the 21st Century Panel Discussion"
    Mark Wyatt, California Baptist University
    Will Smallwood, Oklahoma Baptist University
    Jeff Jones, Gateway Seminary
10–10:30 a.m. Break
10:45 a.m. – Noon Breakout Sessions #6
  • "Telling Your Story in Social Media"
    C.L. Lopez, Communications Officer, San Bernardino County Human Services
  • "Attending Church to Loving Church: How Branding Can Make the Difference"
    Dex Alexander, CEO, Black Roses
  • "That Annual Campaign: How to Maintain Your Creativity"
    Barbara Denman, BCA Lifetime Member
12:15–1:45 p.m. Lunch
Keynote Address: Dr. Mark Wyatt, VP, Marketing & Communication, California Baptist University
2–3:15 p.m. Affinity Groups
3:15 p.m. Free Time
6 p.m. Wilmer C. Fields Awards Banquet
Innovators Auditorium, California Baptist University

Saturday, April 13

8 a.m. Continental Breakfast
Mission Project: Help Portraits, Gateway Seminary Student Apartments, Ontario
Noon BCA Workshop Concludes