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BCA 2019 - Riverside, CA

Schedule of Events

Wednesday, April 10

8 a.m. - 4 p.m. Pre-Workshop Event:
Visit to Ronald Reagan Presidential Library
$50 additional fee for admission and transportation
Lunch at the library on your own 		Meet in lobby to board bus/van
2 p.m. Hotel Registration opens
Workshop Registration		 Lobby
6 p.m. Fellowship Dinner & New Member Welcome Atrio

Thursday, April 11

6:30 a.m. 5K Run/Walk Meet in lobby
7:30–8:30 a.m. Breakfast/Devotional Spanish Art Gallery
8:45–10 a.m. Breakout Sessions #1
  • "Creating a Trigger System for an Integrated Marketing Machine"
    Mike Schaffer, CEO, Echo-Factory
    Dignitaries Parlor
  • "Incredible Shrinking Media"
    Chris Perez, Chris Perez Consulting
    Renaissance Salon
  • "Making a compelling image in today’s marketplace: Reflections and premonitions of one photo editor / teacher"
    Jim Veneman Visiting Professor, Journalism & New Media California Baptist University
    Mediterranean Terrace
10:15–10:30 a.m. Break Spanish Art Gallery
10:45 a.m. –Noon Breakout Sessions #2
  • "Creating a Trigger System for an Integrated Marketing Machine"
    Mike Schaffer, CEO, Echo-Factory
    Dignitaries Parlor
  • "Incredible Shrinking Media"
    Chris Perez, Chris Perez Consulting
    Renaissance Salon
  • "Making a compelling image in today’s marketplace: Reflections and premonitions of one photo editor / teacher"
    Jim Veneman Visiting Professor, Journalism & New Media California Baptist University
    Mediterranean Terrace
  • Mission Inn Tour (max. 15 people, reserve in advance)
12:15–1:45 p.m. Lunch
Keynote Address: Scott Shuford, CEO of FrontGate Media
Recognition of New Lifetime Members 		Spanish Art Gallery
2–3:15 p.m. Breakout Sessions #3
  • "Building Collaborative Teams with Gen Z, Millennials, Gen X’ers and Baby Boomers- Embracing Generational Diversity in the Workplace"
    Mary Ann Pearson, Ed.D., APR, Professor of Communication, California Baptist University
    Mediterranean Terrace
  • "Reporting When Sensitivity Counts"
    Bettye Miller (retired), senior writer, University of California-Riverside
    Renaissance Salon
  • "So You Want to Write a Book"
    Jim Wilson, Professor of Leadership Formation, Gateway Seminary
    Dignitaries Parlor
3:15–3:30 p.m. Break Spanish Art Gallery
3:45–5 p.m. Breakout Sessions #4
  • "Journalism Is Not Dead"
    Michael Chute, California Baptist University
    Mediterranean Terrace
  • "Does Your Messaging Really Say What You Think It Says?" Kathie Chute, Director of Communication, Gateway Seminary
    Dignitaries Parlor
  • "Reporting When Sensitivity Counts"
    Bettye Miller (retired), senior writer, University of California-Riverside
    Renaissance Salon
6 p.m. Dinner on Your Own

Friday, April 12

7:30–8:30 a.m. Breakfast/Devotional Spanish Art Gallery
8:45–10 a.m. Breakout Sessions #5
  • "Telling Your Story in Multimedia"
    C.L. Lopez, Communications Officer, San Bernardino County Human Services
    Mediterranean Terrace
  • "Stop Making Announcements: How to communicate to your church so they keep coming back"
    Justin Pardee, Partner, Black Roses
    Dignitaries Parlor
  • "Dealing with Hot Button Issues" Panel Discussion
    Moderator: Trennis Henderson, National Correspondent, Woman’s Missionary Union
    Mark Wyatt, CBU
    Will Smallwood, OBU
    Jeff Jones, Gateway
    Renaissance Salon
10:15–10:30 a.m. Break Spanish Art Gallery
10:45 a.m. – Noon Breakout Sessions #6
  • "The San Bernardino Terrorist Attack: What We Learned"
    C.L. Lopez, Communications Officer, San Bernardino County Human Services
    Mediterranean Terrace
  • "Attending Church to Loving Church: How Branding Can Make the Difference"
    Dex Alexander, CEO, Black Roses
    Dignitaries Parlor
  • "That Annual Campaign: How to Maintain Your Creativity"
    Shawn Elledge, Art Director, NAMB
    Renaissance Salon
  • Mission Inn Tour (max. 15 people, reserve in advance)
12:15–1:45 p.m. Lunch
Election of Officers
Report on 2020 meeting
Keynote Address: Dr. Mark Wyatt, VP, Marketing & Communication, California Baptist University
Good, Better, Next: Going to school every day in more than one way 		Spanish Art Gallery
2–3:15 p.m. Affinity Groups
  • Editorial —
  • Public Relations/Marketing
  • Graphic Design —
  • Electronic Media/Photography —
  • Management —
2:15–3 p.m. Mission Inn Tour (max. 15 people, reserve in advance)
3:15 p.m. Free Time
6 p.m. Wilmer C. Fields Awards Banquet
Recognition of Lifetime Members 		Innovators Auditorium, California Baptist University
8 p.m. Meeting Adjourns

Saturday, April 13

8 a.m. Continental Breakfast Spanish Art Gallery
9 a.m. Mission Project: Help Portraits, Gateway Seminary Student Apartments, Ontario Leave from lobby at 8:30; return around noon