BCA 2023 - Ridgecrest, NC

Schedule of Events

Monday, April 17

2 p.m.	Registration Opens
3:30 p.m.	New Member Fellowship	Meet in Mountain Laurel C-level lobby to travel to The Hop in Black Mountain
6 p.m.	Opening Dinner/Reception	Mountain Laurel 1

Tuesday, April 18

7:30–8:30 a.m.	Breakfast	Mountain Laurel 1
8:45–9 a.m.	Devotional: Brandon Elrod, NAMB	Jim Henry Auditorium
9–9:45 a.m.	For Everyone: Bob Smietana Reorganized Religions and Today’s Christian Communicator In this session, Amy Whitfield will chat with Bob Smietana about the changing religious landscape based on his recently published book, “Reorganized Religion.” The two will discuss how this changing landscape impacts and influences Christian communicators in today’s increasingly secular society. Bob Smietana is national reporter for Religion News Service.	Jim Henry Auditorium
9:45–10 a.m.	Break
10–11:15 a.m.	Breakout Sessions #1 "Once Upon an Engagement Evaluation" Joshua Minatrea, Texas Baptists Mountain Laurel 1D "At the Crossroads: Crisis Communications for Christian Leaders" Margaret Colson, BCA & Florida Baptists Mountain Laurel 2 "Telling the Untold Stories" Sonya Singh, California Baptist University Jim Henry Auditorium
11:30 a.m. – 1 p.m.	Lunch For Everyone: Ed Herrelko Marketing and Communicating Across Generations in a Noisy World: How to Tailor Your Strategy so Your Audiences Hear You The world we live in is very different than the one we grew up in, and more than ever we have to learn to talk TO our audiences rather than AT them. In this session we will unpack some key differences across multiple generations that influence how they hear and respond to our communicative efforts. Additionally, we will look at new ways to make sure we are getting the right message to the right people at the right time … so that they take the right actions. Ed Herrelko is vice president, marketing and communications for the International Mission Board.	Jim Henry Auditorium
1:15–2:30 p.m.	Breakout Sessions #2 "How to Report on Faith Without Losing Yours" Bob Smietana, Religion News Service Mountain Laurel 1D "Ageism in America - and the Church" Jim Edminson, Baptist Children’s Homes of North Carolina; and Carol Layton, North Carolina Baptist Aging Ministry Mountain Laurel 2 "Cross Training for Success" Carrie McWhorter and Dianna Cagle, TAB Media Jim Henry Auditorium
2:45–4 p.m.	For Everyone: Bobby Puffenburger, George Schroder, Kathleen Sparks and Jim Veneman Becoming a Multimedia Communicator (You want me to do what?) In this panel discussion, Margaret Colson will lead panelists to discuss how they have been challenged to grow from being a single-specialty communicator to a multifaceted communicator who is able to expand their capabilities in order to bring value to their organizations and communicate a message effectively and efficiently.	Jim Henry Auditorium
5 p.m.	Free time/Dinner on Your Own OR Asheville Tourists Baseball Game Want to see the Minor League Baseball team Asheville Tourists take on the Winston-Salem Dash? Then make plans to join the fun. Meet in the Mountain Laurel C-level lobby at 5 p.m. for a 6:35 p.m. game at McCormick Field, 30 Buchanan Place, Asheville, NC 28801. Cost is $9.50 per person (tickets available to purchase at the registration desk for cash or by credit card below). Thirty-five tickets have been pre-purchased and are available on a first come/first served basis. Grab a hot dog or cheesesteak or whatever your tastebuds desire at McCormick Field! Buy 1 Ticket Buy 2 Tickets

Wednesday, April 19

7:30–8:30 a.m.	Breakfast	Mountain Laurel 1
8:45–9 a.m.	Devotional: Ann Lovell, IMB	Jim Henry Auditorium
9–9:45 a.m.	For Everyone: Darrel Girardier Teamwork for Creatives Darrel Girardier is director of communications for Brentwood Baptist Church in Nashville	Jim Henry Auditorium
9:45–10 a.m.	Break
10–11:15 a.m.	Breakout Sessions #3 "Making Sense of Gender Confusion" Katie McCoy, Texas Baptists Jim Henry Auditorium "UX/UI for Communicators" Rene Zimny, Ouachita Baptist University Mountain Laurel 2 "How to Break Down Silos and Cut Low-Value Work with a Surprisingly Simple Communications Tune-up" Ann Lovell, IMB Mountain Laurel 1D
11:30 a.m. – 1 p.m.	Lunch For Everyone: Joshua Minatrea, Mike Ebert, Shannon Baker, Macala Mays Meant to Mentor Our four panelists will discuss the value of the mentor/mentee relationship. Learn how to get connected, carve out time, and experience the personal and professional growth that can result from regular check-ins with a trusted friend.
1:15–2:15 p.m.	Affinity Groups Public Relations/Marketing: Jim Edminson Graphic Design: Jesse Conte Electronic Media/Photography: Cam Tracy Editorial: Scott Barkley Management: Shannon Baker
2:15–6 p.m.	Missions Project OR Free Time Take a hike. Play some mini golf. Go to the workout room. Explore Black Mountain. Rock awhile. You have a few hours to do whatever you’d like to do. Enjoy!
6 p.m.	Wilmer C. Fields Awards Dinner	Mountain Laurel 1

Thursday, April 20

7:30–8:30 a.m.	Breakfast	Mountain Laurel 1
8:45–9 a.m.	Devotional: Sarah Graham, California Southern Baptist Convention	Jim Henry Auditorium
9–9:45 a.m.	For Everyone: Daniel Darling Building Unity with Social Media Daniel Darling is the director of the Land Center for Cultural Engagement at Southwestern Baptist Theological Seminary	Jim Henry Auditorium
9:45–10 a.m.	Break
10–10:30 a.m.	Business Meeting	Jim Henry Auditorium
Dismiss